W.J. BAUMOL’S SALES MAXIMISATION (Without Advertisement) Baumol’s findings of oligopoly firms in America reveal that they follow the sales maximization objective. According to Baumol, with the separation of ownership and control in Morden Corporation, managers seek prestige and higher salaries by trying to expand company sales even at the expense of profits. Being a consultant to a number of firms, Baumol observes that when asked how their business went last year, the business managers often respond, ‘’our sales were up to 3 million $’’. Thus, according to Baumol, revenue or sales maximization rather than profit maximization is consistent with the actual behavior of firms. Baumol cites evidence suggesting that shot-run revenue maximization may be consistent with long-run profit maximization. But sales maximization is regarded as the short-run and long-run goal of management. Sales maximization is not only a means but an end in itself. He gives a number of arguments is the sup...